Please note: the text below is a press release published by iMist:
Fire suppression specialist iMist has made history as the first company in the fire suppression industry to be officially recognised as a Which? Trusted Trader, a significant milestone for the business, underlining its commitment to delivering trusted, high-quality service to its customers across the UK.
With Fire and Rescue Services attending over 40,000 building fires in England in the year ending December 2025 (a 5.5% increase on 2024) — the most recently published figures from the Home Office — and the majority of UK homes remaining unprotected by active fire suppression, the need for trusted, accessible specialists has never been greater. The Which? Trusted Trader endorsement now offers homeowners a clear, independently verified way to appoint iMist with confidence.
The Which? Trusted Traders scheme, operated by the UK's leading consumer body, recognises businesses that meet strict criteria, including trading standards inspections, credit checks, and verified customer references. It is widely regarded as a mark of trust and reliability within the home services sector and is the first time it has been awarded to a fire suppression specialist.
iMist systems are installed in thousands of properties across the UK and have achieved a 100% success rate in real-world fire situations. The company's water mist technology, designed specifically for domestic and residential environments, protects homeowners, families, and properties across housing, care, and multi-occupancy settings. For those seeking an additional layer of reassurance, iMist also offers the iMist Monitoring System (IMS) — a 24/7 smart monitoring service that tracks system performance, alerts homeowners to any issues or activations, and provides monthly health reports, ensuring peace of mind whether at home or away.
Phil Amy, Which? Commercial Director, said:
"We are delighted to welcome iMist Ltd as a Which? Trusted Trader. Which? Trusted Traders is an endorsement scheme that recognises reputable local traders. Consumers who use the service to find skilled professionals can book with confidence, knowing those who receive our stamp of approval have passed a rigorous assessment process."
Alex Pollard, Operations Director at iMist, added:
"We're incredibly proud to receive the Which? Trusted Trader accreditation. It's a significant achievement for the whole team and echoes our ongoing commitment to trust, reliability and doing things the right way. This recognition reinforces the message we share with our customers every day: that they can rely on iMist to deliver high-quality, compliant fire suppression systems backed by excellent service and honest communication."
For homeowners, the endorsement means iMist can now be found through the Which? Trusted Traders directory alongside other vetted tradespeople, making it easier than ever to choose a fire suppression specialist they can trust. While the scheme is consumer-focused, the accreditation also signals to developers, housing providers, and care operators that iMist holds itself to the same rigorous standards of transparency and accountability it brings to every installation.
For more information about the Which? Trusted Traders scheme, visit Which? Trusted Traders.
Notes to Editors
• iMist is the first fire suppression company in the UK to achieve Which? Trusted Trader endorsement
• The majority of UK households remain unprotected by active fire suppression
• Fire and Rescue Services attended over 40,000 building fires in England in the year ending December 2025 (Source: Home Office — most recently published figures)
• iMist systems have a 100% success rate in real-world fire situations
• iMist systems are installed in thousands of residential and domestic properties across the UK
• iMist water mist technology is certified to BS 8458. While BS 8458 has been superseded by BS EN 14972-17, testing facilities to the new standard are not yet available in the UK, and BS 8458 continues to be accepted by the industry in the interim